CASE STUDY

CASE STUDY

Roy Kombucha

Roy Kombucha

Roy Kombucha

Organic kombucha brewery selling B2B and D2C across Europe

Organic kombucha brewery selling B2B and D2C across Europe
TIMEFRAME
TIMEFRAME

Long-term collaboration

Long-term collaboration

INDUSTRY
INDUSTRY

Food & Beverage

Food & Beverage

TEAM SIZE
TEAM SIZE

15-20 people

15-20 people

TOOLS
Airtable Interfaces
Airtable Automations
Airtable Scripts
Airtable REST API
Slack
Airtable Forms
Airtable Formulas
Airtable Two way sync
Webhooks
Custom JavaScript scripts
Internal dashboard
Shopify
Billbee
DocsAutomator
Notion
Need & Problem

ROY Kombucha had an existing Airtable system built by a previous developer. During a period of internal restructuring, the system needed to be taken over, stabilized, and significantly extended while remaining in active daily use by the team.

B2B orders were managed in Airtable, while D2C orders came through Shopify, leaving no unified view of sales data. Raw ingredient purchasing, production batches, and warehouse stock were not systematically tracked, making traceability and operational visibility difficult.

The Solution
  • I took over full ownership of the system and restructured it across three dedicated Airtable bases covering Orders, Warehouse, and Production. I built Shopify and Billbee integrations via Airtable Scripts to centralize all sales data in one place and enable cross-channel reporting through Airtable Interfaces.

  • I designed and built a complete B2B order management workflow covering order creation, product selection, status tracking, shipment follow-up, order numbering, and invoicing. I also maintained and extended the existing DocsAutomator integration used for invoices and payment reminders.

  • I built a production traceability system linking raw ingredient purchases to specific production batches, tracking exact quantities used per batch and which batches were sold — supporting both operational control and food safety requirements. The warehouse base I built provided real-time visibility into stock levels for both raw ingredients and finished goods, including supplier tracking to support reordering decisions.

  • I set up structured Airtable Interfaces for the operations team and maintained, debugged, and developed the full system over a four-year engagement with one dedicated day per week. All changes were documented in Notion and linked to a Loom recording. The collaboration supported the company through a period of sustained growth that led to its acquisition in 2026.

SKILLS
Multi-base architecture
Data modeling
Operational system design
Traceability setup
Process analysis
Workflow optimization
Automation strategy
Scripting and custom logic
API integration
Technical ownership
Long-term system maintenance
Stakeholder alignment
Documentation and onboarding
RESULTS
Centralized data overview
Integrated data ecosystem
Better traceability
Improved data integrity
Reduced manual work
Automated repetitive tasks
Improved operational transparency
End-to-end automation
Stronger operational foundation
RESULTS
Centralized data overview
Integrated data ecosystem
Better traceability
Improved data integrity
Reduced manual work
Automated repetitive tasks
Improved operational transparency
End-to-end automation
Stronger operational foundation